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Sunday, 25 April 2010

Week Two!

Well, it’s now the end of my second week at Stage Entertainment and what another enjoyable one it’s been.  I was supposed to be moving upstairs to the production department this week but I mutually decided to stay with marketing.  With Strictly Come Dancing – The Professionals opening on tour next week, my help would be much better placed here with more beneficial tasks.  I’ll move to Production next week!


My week has mainly consisted of working on the souvenir brochure for Strictly Come Dancing – The Professionals Tour.  This brochure is to be produced in addition to the usual theatre programme and will contain extra editorial articles, photos and information on the show and the dancers. The first few days of my week were spent mainly proof reading and editing copy as it was coming through from the writer.  With a huge number of mistakes both in punctuation and grammar, there was a lot for me to correct, I have to say!  I was even rewriting complete paragraphs at times.  The brochure contains articles for ‘Strictly’ fans on such things as the costuming and shoes, rhinestones, how the show is put together, a typical ‘Strictly’ day as well as literature on the various dances.  Additionally, further information on the dancers not found in the programme and some fun facts will be included.  I felt I was playing a vital part in the print process especially as the material had been given to me to make presentable before being sent through for approval by the BBC.

Once the brochure started to come through from the designers, it was clear that the balance between the dancers biographies wasn’t right.  They were all of different lengths; some too long, some too short.  It then became my responsibility to edit the copy for the ones that were too long and to up-write the ones that were too short.  This involved a certain amount of research for new material.  It was great too to be liaising directly with the designer and to know that some of my work is actually going to be there for all to read.  I have to say; the final proofs for the brochure look superb, so it’ll be great to see it all in print!

I have also continued to promote all the shows and the up-and-coming ‘Nun Run’ via the social media sites.  A highlight of the week was being able to sit in on the team marketing meeting where updates were given on each production as well as discussions held on the various strategies and areas of concern regarding ticket sales and what could be done to improve these.

I have also visited the theatre on two occasions.  I was able to take a group of friends, courtesy of the producers, to see Stage’s production of Sister Act at the London Palladium, which was extremely enjoyable.  We all had a fantastic night out and the show was excellent.  The cast were great, the score memorable and the set amazing!  I loved it, although if I had to criticise, I would say the first 20 mins could be a bit faster paced and I would have liked a bigger opening.  Oh … remember that top-secret piece of information I learnt last week?  Well, it has now been announced that Simon Webb, star of boyband Blue, will be joining the cast of Sister Act when it has its cast change at the end of the May.



The other show I saw was the new David Essex musical All the Fun of the Fair.  Not the best thing I have ever seen but not the worst either.  I’m not sure what I actually thought of this looking back on it.  There was one or two numbers I recognised (being as old as I am!) and the production was OK, but on the whole this show was mainly aimed at the David Essex fans and if I’d had taken my Mum, I’d sure she’d as been singing along with the rest of them (who thought they were at some kind of a concert!).



My weekend has been spent by having a few drinks in the Canary Wharf area on Friday evening and entertaining another friend at home for a nice chilled out on Saturday evening.  Today I enjoyed exploring Greenwich and catching a cruise up the Thames.  Onwards and upwards to Week Three …

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